The project aims to simplify the regulations related to zakat and tax, and to turn regulatory content into a digital awareness experience that helps taxpayers understand the requirements and procedures and apply them correctly. A set of interactive learning journeys was developed that present concepts through scenarios and practical situations, with self-paced learning and guidance that directs each beneficiary to the content they need, within a large-scale digital experience used by more than 350,000 beneficiaries, with a total of over two million learning minutes.
The need to present regulations in a clearer, easier way
A variety of terms and procedures that need to be simplified for beneficiaries
Differing levels of knowledge among the target segments
The importance of unifying understanding to ensure consistent application
The need for digital solutions that support wide-scale access
Designing interactive learning journeys that simplify regulations
Presenting content in an applied way based on realistic scenarios
Enabling self-paced learning at the user's own speed
Activating a digital assistant that guides users to the appropriate content
Issuing instant certificates after completing programs
Building a scalable, accessible digital experience
* Numbers marked as (estimated) are based on global market standards
Reached hundreds of thousands of beneficiaries through a digital learning experience
Simplified complex regulations and turned them into clear, actionable content
Strengthened compliance by improving the quality of understanding and application
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