The project focuses on building a shared understanding of revenue management and development concepts among representatives of a number of government entities, through a blended learning program that supports the exchange of knowledge and experience and links learning to the government work context. The program combines digital learning, direct interaction and applied projects, using shared activities and gamification, helping participants apply the concepts they learn and carry them into the work environments of their own entities.
The need to unify understanding across government entities
Difficulty coordinating around revenue concepts
The need to strengthen interaction among participants
Difficulty applying the concepts in theory alone
The need for an experience that combines learning and application
Designing a blended learning program that combines digital and applied components
Activating interactive learning among participants
Including applied projects to strengthen practical understanding
Using gamification to raise motivation
Building a shared learning experience across entities
* Numbers marked as (estimated) are based on global market standards
Unified revenue concepts across government entities
Raised the level of interaction among participants
Turned knowledge into practical application
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