The project aims to develop an integrated digital awareness experience that supports pilgrims — the Guests of God — throughout their journey, by delivering guidance and awareness content on Hajj, Umrah and visiting Makkah and Madinah in an organized, easily accessible way. The content was organized into interactive, multilingual awareness journeys that reflect pilgrims' differing needs and the stages of their journey, using visual and interactive content, assessments and certificates, and made available through a digital platform that gives access to knowledge at the right time. This helps raise awareness, improve the pilgrim experience and extend reach to beneficiaries of all nationalities.
Pilgrims from 160+ countries speak dozens of languages — traditional printed materials are not enough
Difficulty unifying the awareness experience for millions of pilgrims across different languages
The need for interactive content that simplifies the Hajj rituals for non-Arabic speakers
Digital learning programs in 7 languages
An interactive virtual journey that makes performing the rituals easier
Content that addresses pilgrims from different countries in their own languages
* Numbers marked as (estimated) are based on global market standards
7 languages on a single platform — the most complex multilingual project in Elham's portfolio
A potential reach of more than 1.8 million pilgrims a year — the widest reach of any project
Hajj rituals simplified through an interactive virtual journey — a unique experience no competitor offers
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