The project aims to prepare merchants and enable them to understand the fundamentals of e-commerce and apply them in running and growing their stores, through a set of interactive learning programs delivered via a platform specializing in empowering the e-commerce sector. The programs were built as learning journeys that combine visual content, scenarios drawn from real market conditions and continuous assessments — helping merchants connect knowledge with practice and develop their skills in meeting the demands of digital commerce.
New merchants were not ready to enter the market
Difficulty understanding the fundamentals of e-commerce
No practical application of concepts
Varying levels of knowledge among merchants
The need for tailored content that fits market needs
Learning journeys tailored to merchants
Scenarios that simulate the digital marketplace
Clear, interactive video content
A continuous assessment system to measure understanding
Linking learning to practice within online stores
* Numbers marked as (estimated) are based on global market standards
Enabled merchants to enter the market with confidence
Turned learning into practical application
Improved the chances of success for commercial ventures
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